Do you need to market your services internally or externally?
The object of the marketing your services seminar will be to provide delegates with an opportunity to develop their own marketing strategy, and to come away with the first genesis of a marketing strategy. Each session will be structured to ensure all delegates can benefit from the experience of each other - a sure way to reduce or avoid unnecessary marketing costs.
Course Objectives
- To help you understand the value of marketing.
- To help you define your marketing objectives.
- To provide you with the knowledge to implement a marketing strategy.
The Course Leader will be Clive Helm, Senior Lecturer at Westminster Business School and the University of Westminster. Clive holds an MA in Marketing Management, with extensive experience in both the private sector and academia.
| 9.30 to 9.45 | Welcome and introduction to the day. |
|---|---|
| 9.45 to 10.30 | Painting the big picture - the marketing audit and strategic purpose of your business. |
| 10.30 to 10.45 | Break |
| 10.45 to 12.30 | Defining the marketing objectives of your business |
| 12.30 to 13.00 | Lunch |
| 13.00 to 15.00 | The means and methods of marketing and their effectiveness. |
| 15.00 to 15.15 | Tea/coffee |
| 15.15 to 16.30 | Implementing the marketing strategy |
Who should attend?
Everyone who has to market their services internally or externally
- Those offering company secretarial services:
- as employee of a professional practice - especially accountancy and legal firms
- as a public practitioner ( chartered Secretary)
- Consultants
Dates: Future dates to be decided.
Minimum numbers: 6 Maximum: 18
Venue: Central London
Cost: £350 + Vat. = £411.25